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TOM SALAMON

IMMERSIVE EXPERIENCE WRITER/DIRECTOR

 

I create immersive experiences that break the fourth wall — blending story, interactivity, and surprise into unforgettable audience journeys.

For the last 17 years, I’ve been at the forefront of immersive theater and branded experience design. My work has been seen by 2.5 million+ people, grossed over $40 million, and been featured in The New York Times, Variety, CNN, and more.

I launched with Accomplice: New York, widely recognized as a pioneering force in immersive theater and a Time Out Critic’s Pick in both New York and London. Since then, I’ve written and directed original experiences across New York, London, Los Angeles, Chicago, DC, San Diego, and beyond — for theaters, festivals, major brands, and global IPs.

Branded & Experiential Work

  • 🏆 THEA Award Winner for Encanto Live at CAMP

  • 🛒 Wrote/directed family immersive hits for CAMP: Encanto, The Little Mermaid, Bluey, Trolls

  • 🧠 Designed large-scale brand activations for Amazon Studios, Netflix, Nike, Paramount, L’Oréal, and more

  • 💥 At San Diego Comic-Con, co-led a $8M immersive Amazon Prime activation with a cast of 42 across 60,000 sq ft — winning multiple Clio Awards and Adweek’s Best Activation

Immersive Theater Highlights

  • The Grift – Produced by La Jolla Playhouse, Critic’s Pick, Top Ten Play of the Year (San Diego Union-Tribune)

  • Accomplice – Produced by Neil Patrick Harris (NYC, LA, London), featured in NYT, Time Out, and LA Weekly (Award Winner)

  • The Wizards of Oakwood Drive – Virtual immersive experience reaching across the globe; praised by the New York Times as “absolutely enchanting!”

Clients & Collaborators

I’ve been commissioned by:

  • Disney Imagineering (3x)

  • Amazon Studios, Netflix, Nestle, Google, Facebook

  • American Express, Mastercard, Tiffany & Co., Estee Lauder, and more

I've developed experiences for use in theme parks, cruise lines, and museum settings, including the American Museum of Natural History in NYC.

Awards

  • THEA Award Winner – Encanto

  • CLIO Award Winner – Amazon Prime Experience

  • LA Weekly Theater Award Winner – Accomplice

  • Critic’s Picks & Top Ten Lists – Time Out NY, Time Out London, San Diego Union Tribune, What’s On Stage

🔗 Available for commissions, collaborations, and consulting. Let’s build something extraordinary.